The Optimal Way To Browse The Internet

Thanks to the University of Minnesota for sponsoring this video!
The decisions we make while we browse the internet are suprisingly similar to the ones animals make as they forage for food…here’s why.

Thanks also to our Patreon patrons and our YouTube members.
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To learn more, start your googling with these keywords:
Optimality models: tools used to evaluate the costs and benefits of different organismal features, traits, and characteristics, including behavior, in the natural world.
Optimal foraging theory: a behavioral ecology model that helps predict how an animal behaves when searching for food.
Marginal value theorem: an optimality model that describes the strategy that maximizes gain per unit time in systems where resources, and thus rate of returns, decrease with time.
Central place foraging: a model for analyzing how an organism traveling from a home base to a distant foraging location can maximize foraging rates.
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Credits (and Twitter handles):
Script Writer, Narrator, & Video Director: Kate Yoshida (@KateYoshida)
Video Illustrator: Sarah Berman (@sarahjberman)
With Contributions From: Henry Reich, Alex Reich, Ever Salazar, Peter Reich, David Goldenberg, Julián Gómez, Arcadi Garcia Rius
Music by: Nathaniel Schroeder:

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References:

Chi, EH, Pirolli, P, and Pitkow, J. (2000) The scent of a site: A system for analyzing and predicting information scent, usage, and usability of a web site. In: ACM CHI 2000 Conference on Human Factors in Computing Systems.

Fu, W and Pirolli, P. (2007) SNIF-ACT: a cognitive model of user navigation on the world wide web. Human-Computer Interactions 22(4), 355-412.

Hayden, BY (2018) Economic choice: The foraging perspective. Current Opinion in Behavioral Sciences 24: 1–6.

Hayden, BY, Pearson, JM, and Platt, ML. (2011) Neuronal basis of sequential foraging decisions in a patchy environment. Nature Neuroscience 14: 933-939

Hall-McMaster, S and Luyckx F. (2019) Revisiting foraging approaches in neuroscience. Cognitive, Affective & Behavioral Neuroscience 19 (2): 225-230.

Pyke, G and Stephens, DW. (2019) Optimal foraging theory: application and inspiration in human endeavors outside biology. In JC Choe (ed.), Encyclopedia of animal behavior . 2nd edn, vol. 2, Elsevier Academic Press, Amsterdam, pp. 217-222.

Van Koppen, PJ and Jansen, RWJ. (1998) The road to robbery: Travel patterns in commercial robberies . British Journal of Criminology 38: 230-246.